Artwork guide

A guide to help you set up your artwork correctly

How to set up your artwork

The basics on how to set up your artwork correctly

Correct Size

Always create your artwork to the correct size and proportion to the label you are ordering

High resolution

For best printed results, please supply your artwork at a minimum of 350dpi. Having your artwork in a PDF/Vector format would produce the best printed results, but 350dpi + will also be sufficient

Be aware of Bleed & Safe Zone

Artwork will need to have sufficient bleed If you are not entirely sure what the bleed means, scroll down to our bleed section where we will explain it in a bit more detail

CMYK

We print using a CMYK print process We have explained below what CMYK means, and how to set up your artwork in this colour mode

What is bleed?

Bleed is the part of your artwork that extends past the edge of the Sticker. This is usually the background of your artwork and gets trimmed off when cut to size

bleed in printing sticker
Why do we have bleed?
We have bleed to make sure your labels have no white edges. This is to ensure the print is right to the edge of the label if there is any slight natural movement when printing
How much should I add?
We require the background of your artwork to extend at least 3mm past the edge of the label to make up its bleed
 

What is Safe Zone?

The safe zone is the ‘no cross’ zone at the edge of the label. We recommend that you keep all text/borders/important stuff within the safe zone boundaries. This will ensure that nothing gets cut off during print.
 
safe zone in printing
Why do we have a safe zone?
We have a safe zone to ensure nothing gets cut off when printing. If you had text going right to the edge of the label, there is a chance it will get trimmed off due to the natural movement when printing. The only part of your artwork that should cross this area should be the background.
What size is it?
You should aim to keep any text, borders or important information at least 2.5mm away from the trim lines (edge of label).
 

Colour

We print using CMYK. Occasionally, artwork is set up using the RGB colour mode. You will be able to see the slight difference below.
 
rgb vs cmyk for printing

RGB is a colour mode that is made up of Red, Green & Blue light. It is used in screens and therefor backlit producing bright vibrant colours. This method of printing isn’t available using a digital press, however we will always print the closest CMYK equivalent.

CMYK is the colour mode that we use to print – This is most common in digital print methods; the colours are made up from Cyan, Magenta, Yellow and Black. As you can see from the example above, some of the brighter colours are not always achievable.